About our Background

The following is a sampling of the services we offer:

Event Marketing - Identify the optimal mix of trade shows, social events and sponsorships to best support business goals and objectives.  Set up the framework and plans to execute the program and measurements to assess performance and progress against goals.
Trade Show Strategy - Help develop an industry engagement strategy and framework for identifying the right shows to participate in and at what level.  Develop supporting programs as needed such as training on trade show fundamentals, setting up measurements and sourcing suppliers.
Sponsorships - Develop a targeted sponsorship program that directly supports business goals and insures that funds are spent wisely.  Identify processes to evaluate sponsorships and insure that the best options are selected. 
Association Event Strategy - Review trade show, sponsorship and event programs and develop plans to maximize the revenue streams from these programs and opportunities for relationship building.


About our services


John Zeltin is uniquely qualified with an outstanding record of over 20 years directing trade show, event marketing and sponsorship activities for American Express.  John crossed all the disciplines of Event Marketing while transforming his function into a global event marketing and consulting resource for the company.   He is also a recipient of the company's Diamond Award for Marketing Excellence. 


John has written many articles for the trade press and has presented at industry conferences on subjects such as “Global Exhibiting”, “Sourcing Vendors,” “Sponsorship” and “Optimizing Event Planning”. 

He holds an MA from Columbia University, completed the Executive Program at the Stanford Graduate School of Business and attained the CME (Certified Manager of Exhibits) and CMP (Certified Meeting Professional) designations.

John resides in New York City, participates on the boards of several not-for-profits and in his spare time, is an avid traveler, tennis player and fitness advocate.

Cindy Urbaytis, Vice President, Managing Director at Institute for Supply Management (ISM)

I had the pleasure of working with John for more than ten years. Throughout that time, John demonstrated time and again his understanding of the market and how to best reach potential customers. Anyone having the pleasure of working with John will quickly realize what an asset he is.

Laura Flandrick, Managing Director at National Association of Purchasing Card Professionals (NAPCP)

I’ve worked with John producing several large events over the last ten years. John has great vision for meetings and works closely with his business partners to challenge the status quo. His attention to detail and genuine passion for meeting optimization is a rare find indeed.

Bryan Harmon, Director, Acquisition Innovation (Marketing Automation) at American Express

John is an expert in event marketing, trade show strategy and sponsorship negotiation. I worked with John on the development and execution of the industry engagement strategy for both American Express’ Global Commercial Card and Global Network Business organizations.


He developed the Global Trade Show and Event Strategy for Global Network Business and has created opportunities for American Express to engage key partners through a series of trade shows and events in markets like the U.S., Hong Kong, London and Paris.


John negotiated sponsorships and secured speaking engagements at significant industry conferences gaining exposure and access to over 20,000 industry leaders and partners. John has a remarkable ability to organize and plan complex and multifaceted programs with a consistently cool and calm demeanor.

Julie Martin, Director of Development at the Irish International Immigrant Center

John provided valuable consulting services for our organization on the plans and strategy for our 2013 fund raising event at the Kennedy Library in Boston.  John's guidance was a true asset, particularly in the logistical decision-making process that resulted in a successful smooth-running event. He is clearly an expert in the planning of major events.

Vic Macchio,  Founder and CEO of Dinova Company                                                                                                                                                                                   With the growth of our company, we found ourselves in need of trade show management expertise and services.  Fortunately for Dinova, we knew immediately where to turn. John Zeltin brings over 30 years of experience, relationships and lessons learned to his clients--and they get the benefit from day one!  From planning to post-event follow-up, John provides a one-stop shop.